Our Brands

Toren

International confectionery behind Mr. Bite wafers & pistachio bars.

ConfectioneryChocolateWafer

Meet the Crew

• BM
  Bob Muehlfelt
  Co-President

  40+ years in CPG, figuring out what works (and what doesn’t). I’m here to help brands and retailers cut through the noise and grow.

• 
  Brad Jones
  Co-President

  After 35+ years in CPG, retail, distribution, manufacturing, brokerage. Bottom line, I help brands and retailers sell more stuff and win together.

About Us

At B&B, we’re all about helping emerging CPG brands break through and win on the shelf. We know how tough the retail game can be, so we roll up our sleeves and handle the sales, marketing, and placement work that moves the needle in small-format channels. Our job is to take the heavy lifting off your plate. Our focus? Building relationships, securing placements, and driving sales. We get you the results so you can stay focused on creating amazing products and growing your business.

We get it. Bringing an emerging brand to market isn’t easy. That’s why at B&B we partner with founders to make retail less of a grind and more of a growth story. From getting your products placed to making sure they get noticed (and bought), we’ve got the sales, marketing, and retail know-how to help you thrive in small-format channels. Think of us as your go-to team for building connections, landing shelves, and driving velocity! That way you can keep doing what you love: building a great brand.